No templates.
Every site and system is custom-coded to the business it serves. No page builders, no reskinned themes, no platform lock-in.
Custom IT infrastructure, workflow automations and web design — built for the Australian businesses ready to scale.
We architect custom IT systems and automated workflows for businesses of every shape and size, with deep specialisation in the window furnishings industry. Our work replaces the broken processes and haphazard management that drain time and margin — leaving you with a company that's easier to run, simpler to scale, and more profitable to own.
Custom Software Development Workflow Automation Web Design & Development API Integrations System Integration Internal Tools Customer Portals CRM Implementation Quoting & Order Systems IT Strategy Digital Transformation Technical Consulting Custom Software Development Workflow Automation Web Design & Development API Integrations System Integration Internal Tools Customer Portals CRM Implementation Quoting & Order Systems IT Strategy Digital Transformation Technical Consulting
Section · 01 / Services
Three disciplines, one mandate: replace operational chaos with streamlined systems.
Our lead is software.
Most agencies sell you a website and leave. We build the operating system underneath the business — quoting tools, workflow automations, and customer systems that compound in value every quarter: hours reclaimed, stronger margins, and a business that's meaningfully better to run.
01 Custom software
Flagship discipline
Custom Software & Workflow Automation
The unified backbone that replaces spreadsheets, shared inboxes and ad-hoc tools with one system of record — built around how your business actually operates.
Every quote, order, job and invoice flows through the same structure. Nothing falls through the cracks. Nothing gets re-typed. The business starts running on itself.
We connect the tools you already run on — accounting, suppliers, CRMs, payment gateways, logistics — into a single operational fabric.
No more double-entry. No more CSV exports between apps. No more "which system has the right data?" Your stack starts behaving like one system instead of seven.
Purpose-built quoting tools that put accurate, branded quotes in the customer's hands — faster than anyone else in your market.
Priced from your live catalogue. Configured to your margins and rules. Delivered the same day a customer asks. The quote stops being a bottleneck and becomes a closing tool.
The coordination layer between a signed quote and a delivered job — scheduling, dispatch, installer communication, customer updates and sign-offs in one place.
Installers know what they're doing before they leave the yard. Customers know when the truck will arrive. The office stops playing switchboard and starts running the show.
The day-to-day processes most businesses accept as "the way things are" — onboardings, approvals, reporting, handoffs — rebuilt as automated workflows that run in the background.
Each one either saves an hour, eliminates an error, or surfaces visibility that wasn't there before. Compounded across a team, they transform what a small operation can sustainably do.
02 Flagship product
Veloq.com.au
On-site quoting, in the customer's home.
Veloq is our flagship on-site quoting application — purpose-built so companies can measure, configure and quote while they're in the customer's home, on any device they like.
No more printed catalogues, Excel sheets or pricing confusion. Everything is preset, so the hard work is already done. Quote on-site. Close on-site.
In production · Multiple other tools for window furnishings businesses in active development and testing.
Live product
V1.4
Veloq
.com.au
On-site quoting for blinds, shutters, curtains and awnings. Offline-capable. Signed quote, on the spot.
03 Digital presence
Showroom-grade
Showroom-Quality Digital Presence
The technical layer that makes Google actually find, understand and rank your site — site structure, meta, schema, internal linking, speed and indexation, built right from day one.
By the time content goes live, the plumbing is already rewarding every page you publish — rather than fighting it for the next twelve months.
The publishing system behind the scenes — briefs, editorial workflow, CMS structure, style guides and review cycles that turn content from a bottleneck into a rhythm.
When content ops are tight, a business can publish consistently without the marketing team drowning or the owner personally approving every word.
Every site we ship is hand-coded from scratch — no templates, no page builders, no platform lock-in. The design isn't compromised to fit a framework, and the code doesn't carry weight your business doesn't need.
Sites load faster, rank better and adapt to how the business actually evolves — not how a template vendor thinks it should. When something needs to change, we change it.
Premium, conversion-focused web design — tailored to the brand, structured for how customers actually move through a decision, and built to stand up next to anything in your market.
No template reskins. No generic layouts. Every page has a job, and every block on it earns its place on the screen.
The identity layer beneath everything else — logo, typography, colour, voice and the visual system that makes a business feel coherent across every touchpoint.
Built to outlast trends. Designed so your website, proposals, social and storefront all read as one business — not five departments operating in parallel.
The words that do the selling — headlines, value propositions, service pages, proposals and email flows — written to sound like you and convert like they're meant to.
Strong copy shortens the sales cycle, reduces the "what do you actually do?" question and lets the site carry more of the pitch before anyone has to pick up the phone.
Section · 02 / Why AB Digital
We aren't guessing. We've run real businesses ourselves — and built the software they actually needed along the way.
"Every product we ship started as a spreadsheet we rebuilt three times in our own business. That's why it works in yours."
Combined experience 30 yrs+ IT leadership & operator experience across the founders.
Industry immersion Every build Before we write a line of code, we learn how your industry and business actually operate.
Products shipped 1+ live Veloq in production. Multiple tools in active development and testing.
Based in SYD Sydney, Australia — working with businesses nationally.
Section · 03 / Principles
The rules we build by.
No sub-contracting.
The team you meet is the team that builds. Every line of code comes from a founder or a named engineer you can email directly.
Fixed scope. One price.
What we agree on day one is what we deliver. Scope creep is our problem to manage, not yours to fund.
Your code. Your call.
Take ownership on handover and run it yourself, or sign on for managed hosting and support. Two paths, priced separately and transparently — no lock-in either way.
Direct founder access.
You talk to the people who build. Not an account manager, not a support queue, not a ticket number.
Launch is not a demo.
What we ship on launch day is what we're comfortable running for the next five years. No MVPs masquerading as production.
Section · 04 / The Founders
Three partners. One discipline each.
Infrastructure isn't an expense. It's the quietest competitive advantage a business can own.
20+ years of IT leadership across enterprise infrastructure and systems architecture. Tariq sets the technical direction and holds every build to an enterprise bar.
Founder 01 Sydney
The best backend is the one the customer never has to think about.
Architect of Veloq. Behzad designs the data models and services that make on-site quoting feel instant, offline-capable, and accurate down to the last cent.
Founder 02 Sydney
Every screen is a sales conversation. Some just happen when no one's looking.
User experience and conversion specialist. Anshdeep owns the surface every customer and consultant actually touches — and the commercial conversations that turn a demo into a signed engagement.
Founder 03 Sydney
Section · 05 / FAQ
Common questions, answered honestly.
Ready to automate?
Book a discovery call. We'll review your operations, internal workflows or digital presence — and tell you honestly whether there's a build worth doing.
What happens on the call
- 01 You walk us through the bottleneck — operations, workflows, website, or admin drag.
- 02 We outline what a fix looks like, what it costs, and how long it takes — specifically.
- 03 You decide if a proposal is worth producing. Most calls end here either way — no chase-ups.